Fulham have unveiled their new home kit for the 2025/26 season — a crisp, all-white design from adidas that features subtle nods to the club’s historic home. The strip will be worn for the first time this Saturday when Fulham face Nottingham Forest in a pre-season friendly in Faro, Portugal.
The new shirt includes fine black piping and a unique woven pattern inspired by the iconic Craven Cottage balcony ironwork, alongside rubber detailing at the neck. The club says the design reflects both Fulham’s heritage and a modern, clean aesthetic as the team prepares for another Premier League campaign.
The kit will be available to buy in-store and online from Friday 1 August, and comes in men’s, women’s and junior fits. SBOTOP returns as the principal shirt sponsor for the men’s side, with Royal Caribbean again sponsoring junior and academy kits, as well as the Fulham FC Women’s squad.
A launch video titled Fabric of Fulham accompanied the announcement, featuring players from both the men’s and women’s teams filmed at Craven Cottage. The campaign aims to celebrate the club’s identity and its links to the local area.
Portugal tour trimmed back
The new kit will make its on-pitch debut during Fulham’s match against Nottingham Forest at the Estádio de São Luís in Faro on Saturday 26 July at 8pm. Tickets for the game were made available to fans earlier this month, priced at €20.
However, the Forest fixture will now be the only match of Fulham’s Portuguese tour open to the public. The club had originally indicated that two games would “likely” be accessible, leading some supporters to express disappointment when the earlier friendly — against Saudi side Al Ittihad — was played behind closed doors.
Despite that change, Saturday’s match offers supporters the first opportunity to see both the squad and the new strip in action.
Language tweak at Fulham Pier
The kit launch comes days after Fulham made minor but symbolic changes to the branding on its Fulham Pier website — the lifestyle and hospitality development at the Riverside Stand.
An earlier version of the site referred to Fulham FC simply as “the local football team”, which upset some fans who felt disrespected – an ongoing theme from hardcore fans as the club has pushed in a more commercial direction in recent years. Enter the Fulham Supporters Trust who had a word and the copy was swiftly updated to reflect Craven Cottage’s primary identity as the home of Fulham FC.
Transfer window rumours heat up
Meanwhile, Fulham continue to be linked with several high-profile transfer targets. Reports this week suggest the club is exploring a move for Raheem Sterling, as the Chelsea winger seeks to revitalise his career.
The Whites are also reportedly interested in Carney Chukwuemeka, another Chelsea prospect, and Reiss Nelson of Arsenal. Manager Marco Silva is thought to be keen to strengthen the squad before the season opener, with up to six potential signings under consideration.
